ANDREW ROBINSON
Brand Architect &
Creative Consultant
Brand Strategist, Speaker
You own your brand agenda;
I’m the person it gets tested against
Hi, I’m Andrew W Robinson.
My sweet spot is a fractional consultation, usually a number of retained days a month, most often as CMO or founder-level counsel, the person whose ideas and campaigns become the benchmark others get tested against before it leaves.
Alongside that I take on private consultations for luxury residencies and luxury travel, and speak as a keynote where the brief calls for it. I can slot in beside a brand’s existing agency team or bring my own, either way, the black book that comes with almost forty years across business and culture comes with me.
~40
Years, Client & agency side
30 Years
YEARS AS INDEPENDENT
CONSULTANT
250k+
LINKEDIN ARTICLE VIEWS / MONTH
1-2 M
INSTAGRAM VIEWS / MONTH
Core Capabilities
- Brand strategy & creative direction
- Personal brand architecture
- Brand activation & partnerships
- Capsule collections & collaborations
- GEO / AI brand visibility
- Cultural & brand commentary, daily
- Social Media strategy
Who I Work With
- CMOs & founders, on a fractional basis
- Luxury brands, travel & events
- Automotive, culture & art
- Heritage brands protecting equity through change
- Agencies who want an added senior voice, not a replacement
Track Record
Richemont
25+ years,
across various Richemont brands
Laureus World Sports Awards
26-year relationship
BAFTA
Brand & creative strategy
G/FORE × Alfred Dunhill Links
Brand activation
Lanson × Wimbledon
Brand partnership strategy
WAiFF London
Founder & organiser,
World AI Film Festival UK
Book me to speak
I’m a brand architect and creative strategist working across luxury brands, luxury travel, luxury events, automotive, culture and art.
I study the cultural currents that move those worlds and write the commentary that comes out of it — daily, on LinkedIn and Instagram, to an audience that currently runs to over 250,000 article views a month on LinkedIn and between 1-2 million views a month on Instagram.
Thirty of my nearly forty years in the industry have been as an independent consultant, which means the counsel I bring a brand has been tested against decades of campaigns, not one client cycle.
1:1 CONSULTATION
Strategic thinking.
Real-world advice.
From focused brand assessments to ongoing counsel, I offer tailored 1-to-1 consultancy to help you find clarity and move your brand forward.
CHOOSE THE LEVEL THAT FITS YOUR NEEDS.
THE AUTHENTICITY AUDIT
A fresh perspective on your brand.
£295
A focused 60-90 minute deep dive into your brand, positioning, visibility and opportunities. You’ll receive an honest assessment, clear direction and a follow-up summary.
Includes
- Pre-session review
- 60-90 minute consultation
- Honest assessment and insights
- Priority recommendations
- Follow-up summary
STRATEGIC CONSULTATION
Deeper thinking.
Sharper direction.
From £750
A half or full-day strategic session for founders, leadership teams and creative professionals who need more than just an opinion, they need a plan.
Includes
- In-depth brand and market analysis
- Strategic direction and creative ideas
- Competitive landscape review
- Action plan and next steps
FRACTIONAL BRAND / CMO COUNSEL
Experienced leadership, when you need it most.
Bespoke
Retained senior counsel for brands that need an experienced strategic and creative voice without adding another full-time executive. For brands seeking sharper perspective.
Ideal for
- Growing and scaling businesses
- Repositioning or turnaround
- Brand, marketing and creative leadership
- Long-term strategic support
As seen in
Follow for more authentic & unfiltered insights
